Account Based Marketing (ABM) continues to be the most talked about marketing strategy of the year. However, the B2B Game Changer still appears to be a strategy that many marketers have put into their ’yet to do’ lists – with the aim of implementing ABM at some point this year.
So – why are so many B2B companies being so slow on the uptake? Well. An ABM survey carried out in 2015 found that 47% of companies didn’t feel that their ABM teams had the skills needed for ABM, and that marketing teams needed more support to succeed at ABM.
As supporting client’s with their ABM strategies is a big part of what we do, we’ve created a quick 7 step infographic for you to see how it works.
To find out more about ABM, you can read our quick guide here.
Keep an eye out for the next brainwave where will investigate whether CMOs from the global top 20 B2B brands have anything in common, highlighting the importance of creating, and using personas. We’ll also show you how persona attributes can be used to personalise your campaigns.