Unrival Brainwaves

Ideas and fresh thinking from our team.

Tag: Personas

Persona, Persona, on the wall, what’s the point of them at all?

Over the past year, personalisation has taken the world of B2B marketing by storm. We understand that it’s going to…

The bane of many marketers and sales people’s lives is the quality of information in their company CRM systems. You’re…

Like Two Peas in a Pod: Decision Makers From Finance to Logistics Have More in Common Than You’d Think.

Personas and personalisation are all the rage in the B2B world at the moment. We recently created personas of the…

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