We define how human behaviour and insight can beharnessed to shape B2B marketing. Explore our world
Hello, We Are Unrival 

Simply put, we’re a B2B insight company specialising in visualising the world of our clients, helping them to develop, refine and execute their sales and marketing strategy.  

For clients, we do Marketing Planning, Segmentation and data inspired personas, followed up with insight to drive Account Based Marketing programmes.

Data-Inspired Marketing Planning & Strategy

We are revolutionising marketing planning through new methods of audience segmentation based on data, not guess-work.

Account Based Marketing & Insight

Defining your ABM Strategy

Unrival develops and defines the insight and strategy for account based marketing. Our unique approach supports account based marketing to provide the right people, right message, at the right time.

We visualise the world of our clients to develop, refine and execute their account based marketing strategy.

We do this through:

  • Identifying decision makers
  • Mapping their influencers
  • Identifying internal champions or innovators
  • Mapping cross-company connections and structures
  • Highlighting key business priorities.
  • Profiling individual’s pains, priorities, motivations and interests.

Hello #TeamUnrival.

We're a friendly lot so don't be afraid to get in touch.

Maxwell Painter
Hue Painter
Paul Roberts
Strategy Director
Jeff Painter
David Prais
Board Director

Carolyn Moser
Senior Insight Analyst
Ella Wheaton
Senior Insight Analyst
Silvia Maccarini
Senior Insight Analyst
Som Thaentong
Senior Insight Analyst
Emily Pressey
Insight Analyst

Ellie Seabourne
Insight Analyst
Amelia Byrne
Research Executive
Darren Cooper
Research Executive
Elin Barry
Research Executive
Hannah Thorne
Research Executive

Jack Bray
Research Executive
Jasmine Taylor
Research Executive
Michelle Bui
Research Executive
I'm New!
Pernille Fladsrud
Research Executive
Rebecca Johnson
Research Executive

Rachael Steemson
Admin & Research Assistant
Head of Happiness & Instagram

What's been happening lately? Check us out on instagram @weareunrival.

Say Hello.

We work on any challenge in almost every language. Give us a call with your requirements and we’ll see how we can help.




9-10, Bath Street

Bristol, BS1 6HL

Tel: +44 (0)117 911 6390




Cargo Works - 1-2 Hatfields

London, SE1 9PG

Tel: +44 (0)117 911 6390

New Business: Maxwell Painter

General Enquiries: