Account Intelligence & Insight.

Unrival enables insight driven account based marketing and sales programmes

Account Based Marketing Insights.

We focus on the 3 fundamental principles of Account Based Marketing; Who to talk to, What to say, and How to reach them.

Who to talk to

We identify key decision makers, their influencers, and provide context around these people.

What to say

We deep dive into topics and conversations clients are engaging in, to discover their true PAINS and PASSIONS and what's keeping them awake at night.

How to reach them

Discover which channels these people spend their time on. Target marketing spend based on smart insights.

Who is connected to who?

In any organisation, the decision-making unit is very rarely just one person. Understanding how these people make decisions together is also never the same. Quite a challenge when you’re just looking at a list of names in CRM.

At Unrival, our work enables Sales and Marketing teams to understand how decisions are made in relation to their products and solutions within a target account.

We develop a custom lens for an account based on your company to enable accurate development of marketing messages, a clear and straightforward plan for sales, and a platform to enable influence over the decision-making unit as this moves towards vendor and solution selection.

Our work is action-orientated and personalised, to include your existing account knowledge, building upon this, rather than tell you what you already know.

Solutions - agile insights to drive action

Account Prioritisation

Prioritise industry or geographic segments utilising our innovative keyword and signal search technology. Create perfect Marketing & Sales alignment with immediate pipeline using our rapid Account Blitz reports.
1-2 Weeks.

Stakeholder & Account Maps

Unlock the structure and stakeholder relationships within an account with overlay of existing contacts, designed to help sales teams establish what to do next, or how to build strategic relationships from existing contacts.
2 Weeks.

Audience Insights

Make strategic marketing decisions based on audience insights. We build in-depth personas showing channel and content preferences based on individual analysis at scale.
2-3 Weeks.

Account & Executive Deep Dive Insights

To support executive meetings we deep dive into topics and conversations to uncover PAINS and PASSIONS of key decision makers and influencers and their biggest challenges.
24 hrs.

Our Global Footprint

Where we're helping clients right now.

It's in London - we're supporting our global software client respond to a RFP with insight into senior decision makers and influencers within one of the UK's largest pure-play retailers.

It's in Amsterdam - we're helping our client expand an existing account through identifying new contacts and opportunities through existing relationships.

It's in San Francisco - we're uncovering the technology partnership ecosystem of one of the world's largest insurance companies for the world's leading firewall vendors.

It's in Sydney - we're actively analysing the pains and passions of CIO's in the Asia Pacific automotive market.

It's in New York - we're supporting our global energy client understand social preferences of mining managers.

A trusted partner for marketing insights.



Unrival respects personal data and is fully GDPR compliant.

We process only data related to the professional attributes and interests of individuals. Our research outcomes includes insight into individuals, who would reasonably expect to have their information processed by our clients without overriding their personal rights to privacy. All Unrival services are provided on a ‘business-to-business’ basis (B2B).

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About Unrival.

Welcome from the Founders - Hue & Max

Hello, we started Unrival in 2014, with a mission to revolutionise B2B marketing. We're proud to say we're doing that - with our ongoing work with some of the world's largest technology, energy, telecommunications and financial services companies, we are the secret sauce that is powering executive conversations, pipeline and revenue growth across every continent.

We're proud of our growing team and the impact our work has on transforming the careers of the clients we work with.

Careers at Unrival

Join us and become an Unrivaler - we aren't too scary!

Finance Officer.
Bristol, England. Operations

Front-End Developer.
Bristol, England. Engineering

Back-End Developer.
Bristol, England. Engineering

Recent announcements

News and articles from Unrival.

Recent Appointments at Unrival

We're pleased to announce that Rebecca Trivella has joined Unrival as VP of Sales, Becca joins Unrival from Alterian, where she was SVP EMEA, and prior to this Managing Director of SDL Plc, overseeing their campaigns business.

At the same time, Dave Norris has also joined the executive board of Unrival, Dave most recently was Co-Founder and President of ManyWho, which in March 2017 was acquired by Dell Boomi. Prior to Manywho, Dave's previous company was acquired by in 2009.
Photo, Rebecca Trivella (VP Sales), Maxwell Painter (CEO) and Dave Norris (Board Member).

Unrival finishes 2017/18 FY on a high

This year has been transformational for Unrival, we've achieved over 100% YoY revenue growth, we've increased our global client base and we're seeing high virality of our solutions enabling us to enter new markets and geographies.

This last 12 months has also seen the Unrival team grow, we've opened our first office in central London with plans to grow into US and APAC in the next year.

We're excited for 2018!
31 March 2017

Get Started

We're here to help! Let us know how we can be of service.



9-10, Bath Street

Bristol, BS1 6HL

Tel: +44 (0)117 911 6390



4th Floor, Capital House, 42 Weston Street

London, SE1 3QD

Tel: +44 (0)117 911 6390

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Note to recruitment agencies: We have a trusted group of suppliers, partners and people within our network who help us source the best talent. We are not currently looking to change this approach.